| ID | 007596 |
| Call Number | 658.827/VER |
| Title Proper | Brand management |
| Language | ENG |
| Author | VERMA,HARSH |
| Publication | Excel Books, 2002. |
| Description | x,270 paper+ 24 cms |
| Contents | Competition & brand/concept of a brand/brands & consumers/brand equity/brand inside & outside/Extensions/Brand over time/Brand & firm |
| Standard Number | 81-7446-275-9 |
| Price. Qualification | Rs.195.00 |
| Classification Number | 658.827 |
| Key Words | SENIOR COLLEGE MANAGEMENT SALES & MARKET |