| ID | 007902 |
| Call Number | 659.1/BRI |
| Title Proper | Advertising handbook; 2nd ed |
| Language | ENG |
| Author | BRIELEY, SEAN |
| Edition Statement | 2nd ed |
| Publication | London, Routledge, 2002. |
| Description | (xiv), 297 paper+ 23 cms |
| Summary / Abstract (Note) | Business advertise/Making & segmenting markets/finding consumers/advertising & marketing/Advertising agencies/Client relatioships/Advertising & the media/Media planning & buying/Media research/Principles of persuation/Persuation techniques/Formats, style & language/Measuring effectiveness/Regulating advertisements/Postscript:advertising in crisis |
| Standard Number | 0-415-24392-0 |
| Price. Qualification | Rs 425.00 |
| Classification Number | 659.1 |
| Key Words | SENIOR COLLEGE ADVERTISING |