| ID | 009535 |
| Call Number | 658.827/PER/WIN |
| Title Proper | Before the brand: creating the unique DNA of an enduring brand identity |
| Language | ENG |
| Author | PERRY,ALYCIA ; DAVID, WISNOM III |
| Publication | Tata McGraw Hill Publishing Company Limited, 2003. |
| Description | xii,228 paper+ 20 cms |
| Standard Number | 0-07-058446-X |
| Price. Qualification | Rs.195.00 |
| Classification Number | 658.827 |
| Key Words | SENIOR COLLEGE MANAGEMENT SALES & MARKET |