| ID | 010433 |
| Call Number | 658.827/TRO |
| Title Proper | Big brands big trouble: lessons learned the hard way |
| Language | ENG |
| Author | TROUT,JACK |
| Publication | Chennai, East West Books (Madras) Pvt. Ltd., -. |
| Description | X,223+6 paper+ 24 Cms |
| Standard Number | 81-868-52--81-6 |
| Price. Qualification | Rs. 295/- |
| Classification Number | 658.827 |
| Key Words | SENIOR COLLEGE MANAGEMENT SALES & MARKET |