| ID | 016445 |
| Call Number | 658/SIS/RAO |
| Title Proper | Bottom of the pyramid market in India insights & experiences |
| Language | ENG |
| Author | SISODIYA,AMIT SINGH ed ; RAO,JANARDHAN N ed |
| Edition Statement | (O) |
| Publication | Hyderabad, ICFAI University Press, 2008. |
| Description | (vi),xv.261p paper |
| Standard Number | 978-81-314-1540 |
| Price. Qualification | Rs 450.00 |
| Classification Number | 658 |
| Key Words | BAF MANAGEMENT |