| ID | 100521 |
| Call Number | 659.1/MCS |
| Title Proper | Creativity and advertising |
| Other Title Information | affect, events and process |
| Language | ENG |
| Publication | London, Routledge Taylor & Francis Group, 2013. |
| Description | vi, 173+12p paper |
| Contents | Introducing the sensational world of creativity and advertising, Poetics of advertising, Sensational dimension, Emboyding culture, Excessive media |
| Price. Qualification | Rs 2513.99 |
| Classification Number | 659.1 |
| Key Words | MCOM MANAGEMENT ; Prof. JYOTI GHOSH |