| ID | 101282 |
| Call Number | 658.812/BAR/GAL |
| Title Proper | Customer relationship management |
| Other Title Information | foundation of contemporary marketing strategy |
| Language | ENG |
| Author | BARAN, ROGER J. ; GALKA, ROBERT J. |
| Publication | London, Routledge Taylor & Francis Group, 2014. |
| Description | ix, 393p paper |
| Contents | CRM theory and development, Data management and technology, Marketing strategy, CRM evolution |
| Standard Number | 978-0-415-89657-3 |
| Price. Qualification | Rs 595.00 |
| Classification Number | 658.812 |
| Key Words | BMS Management |