| ID | 101720 |
| Call Number | 658.812/BUT/MAK |
| Title Proper | Customer relationship management |
| Other Title Information | concepts and technologies |
| Language | ENG |
| Author | MAKLAN, STAN ; BUTTLE, FRANCIS |
| Edition Statement | 3rd ed |
| Publication | London, Routledge Taylor & Francis Group, 2015. |
| Description | xxv, 400p paper |
| Contents | Understanding customer relationships, analytical CRM, Looking to the furute |
| Standard Number | 978-1-138-78983-8 |
| Price. Qualification | Rs 625.00 |
| Classification Number | 658.812 |
| Key Words | BAF MANAGEMENT |