| ID | 102455 |
| Call Number | 659.1/BEL |
| Title Proper | Advertising and promotion |
| Other Title Information | an integrated marketing communications perspective |
| Language | ENG |
| Author | BELCH,GEORGE E ; BELCH,MICHAEL A ; PURANI,KEYOOR |
| Edition Statement | 9th |
| Publication | New Delhi, McGraw Hill Education (India) pvt.Ltd., 2015. |
| Description | xliii,1016p paper |
| Standard Number | 978-1-25-902685-0 |
| Price. Qualification | Rs 665.00 |
| Classification Number | 659.1 |
| Key Words | BFM Management |