| ID | 106330 |
| Call Number | R330.1/ALB |
| Title Proper | Handbook of media management and economics |
| Language | ENG |
| Author | ALBARRAN,ALAN B ED ; MIERZEJEWSKA,BOZENAA ED ; JUNG,JAEMIN ED |
| Edition Statement | 2nd |
| Publication | New York, Routledge Taylor & Francis Group, 2018. |
| Description | xix,476p paper |
| Contents | MME Research foundation and overview; Fundamental issues MME research; emerging issues/area of inquiry; analytical tools; future direction |
| Standard Number | 978-11-38729-315 |
| Price. Qualification | Rs 8336.00 |
| Classification Number | R330.1 |
| Key Words | BMS ECONOMICS |