| Edition |
2nd ed
|
| Publication |
London, Routledge, 2002.
|
| Description |
(xiv), 297paper
|
| Summary/Abstract |
Business advertise/Making & segmenting markets/finding consumers/advertising & marketing/Advertising agencies/Client relatioships/Advertising & the media/Media planning & buying/Media research/Principles of persuation/Persuation techniques/Formats, style & language/Measuring effectiveness/Regulating advertisements/Postscript:advertising in crisis
|
| Standard Number |
0-415-24392-0
|