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PROF. JYOTI GHOSH (110) answer(s).
 
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1
ID:   018238


5 things we need to be happy & money isn't one of them / LORENZ,PATRICIA 2011  Book
LORENZ,PATRICIA Book
0 Rating(s) & 0 Review(s)
Edition (O): UGC; Gen
Publication New Delhi, Jaico Publishing House, 2011.
Description XVI,228PPaper
Key Words Prof. JYOTI GHOSH  ;  UGC GENERAL 
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U00705158.7/HOL U00705MainOn ShelfGeneral 
2
ID:   017588


Advance financial management / SHARMA,NAND K 2011  Book
SHARMA,NAND K Book
0 Rating(s) & 0 Review(s)
Edition (O)Dept.:Sr-A/c
Publication Jaipur, DND Publications, 2011.
Description iv,365phard
Standard Number 978-81-909044-5
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015268657/SHA 015268MainOn ShelfGeneral 
3
ID:   017581


Advertising & personal selling / RAJPUT,NAMITA; VASISHTH,NEERU 2008  Book
VASISHTH,NEERU Book
0 Rating(s) & 0 Review(s)
Edition (O)Dept.:Sr-Mang
Publication Mumbai, Himalaya Publishing House, 2008.
Description (xvi),302ppaper
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015263659.1/RAJ/VAS 015263MainOn ShelfGeneral 
4
ID:   017419


Advertising & personal selling: a comprehensive textbook for B.Com(Hons)B.B.A,advertising & personal selling,mass communication / KAPOOR,NEERU 2009  Book
KAPOOR,NEERU Book
0 Rating(s) & 0 Review(s)
Edition (O)Dept.:IT-Mang
Publication New Delhi, Pinnacle, 2009.
Description xviii,345ppaper
Standard Number 978-81-9044-544
Key Words Prof. JYOTI GHOSH  ;  IT MANAGEMENT 
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T00050659.1/KAP T00050MainOn ShelfGeneral 
5
ID:   016992


Advertising & promotion:an integrated marketing communications perspective;7th ed / BELCH,GEORGE E; BELCH,MICHAEL A; PURANI,KEYOOR 2010  Book
BELCH,GEORGE E Book
0 Rating(s) & 0 Review(s)
Edition (O)
Publication New Delhi, Tata McGraw Hill Education Private Limited, 2010.
Description xxxiii,1075ppaper
Standard Number 13:978-0-07-014
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014509659.1/BEL 014509MainOn ShelfGeneral 
6
ID:   100317


Advertising : an IMC perspective / MURTHY, S.N.; BHOJANNA, U. 2010  NonText
NonText
0 Rating(s) & 0 Review(s)
Edition 2nd
Publication New Delhi, Excel Books, 2010.
Description xiv,458ppaper
Standard Number 978-81-7446-835-2
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M01335659.1/MUR/BHO M01335MainOn ShelfGeneral 
7
ID:   100363


Advertising and brand building : principles and case studies / PONGIANAN, K. 2012  NonText
NonText
0 Rating(s) & 0 Review(s)
Publication New Delhi, New Century Publications, 2012.
Description xii,194phard
Standard Number 978-81-7708-315-6
Key Words Prof. JYOTI GHOSH  ;  BFM Management 
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BF0278659.1/PON BF0278MainOn ShelfGeneral 
8
ID:   100282


Advertising and sales management / DHAWAN, SANJEEV 2014  NonText
DHAWAN, SANJEEV NonText
0 Rating(s) & 0 Review(s)
Publication New Delhi, Astha Publisher & Distributers, 2014.
Description (viii), 364phard
Contents Classification of advertising, Media strategy in advertising, Advertising budget, Sales management concepts
Standard Number 978-93-82126-39-3
Key Words BBI MANAGEMENT  ;  Prof. JYOTI GHOSH 
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Accession#Call#Current LocationStatusPolicyLocation
I01735659.1/DHA I01735MainOn ShelfGeneral 
9
ID:   017589


Advertising management / KRISHANMURTY,KAVITA 2010  Book
KRISHANMURTY,KAVITA Book
0 Rating(s) & 0 Review(s)
Edition (O)Dept.:Sr-Mang
Publication Jaipur, Oxford Book Company, 2010.
Description vii,286phard
Standard Number 978-93-80179-48
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015269659.1/KRI 015269MainOn ShelfGeneral 
10
ID:   017590


Advertising management / PAREEK,SAROJ 2011  Book
PAREEK,SAROJ Book
0 Rating(s) & 0 Review(s)
Edition (O)Dept.:Sr-Mang
Publication Jaipur, DND Publications, 2011.
Description v,296phard
Standard Number 978-81-909044-7
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015270659.1/PAR 015270MainOn ShelfGeneral 
11
ID:   013810


Advertising management: text & cases; revised 3rd ed / MATHUR,U.C 2008  Book
MATHUR,U.C Book
0 Rating(s) & 0 Review(s)
Publication Mumbai, New Age International Pvt Ltd., 2008.
Description xviii,368+2ppaper
Standard Number 81-224-2151-2
Key Words Prof. JYOTI GHOSH  ;  BMS Management 
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B02458659.1/MAT B02458MainOn ShelfGeneral 
12
ID:   017484


Advertising production & operations management / SHEKHAR,RAJ 2010  Book
SHEKHAR,RAJ Book
0 Rating(s) & 0 Review(s)
Edition (O)Dept:Sr Mang
Publication Delhi, Swastik Publications, 2010.
Description vii,296phard
Standard Number 978-93-80138-75
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015100659.1/SHE 015100MainOn ShelfGeneral 
13
ID:   013422


Art of business leadership:Indian experiences / BALASUBRAMANIAN,S 2007  Book
BALASUBRAMANIAN,S Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Response Books, 2007.
Description 296+4ppaper
Standard Number 978-81-7829-748
Key Words Prof. JYOTI GHOSH  ;  BMS Management 
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B02263658.4/BAL B02263MainOn ShelfGeneral 
14
ID:   013871


Auditing & finance management / TRIPATHI,MAHESH 2008  Book
TRIPATHI,MAHESH Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Navyug Publishers & Distributors, 2008.
Description (x),272+2phard
Standard Number 978-81-906940-5
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012837657.45/TRI 012837MainOn ShelfGeneral 
15
ID:   016725


A-Z advertising / SATSANGI,ALOK 2009  Book
SATSANGI,ALOK Book
0 Rating(s) & 0 Review(s)
Edition (O)
Publication New Delhi, Centrum press, 2009.
Description (vii),301phard
Standard Number 978-93-80106
Key Words Prof. JYOTI GHOSH  ;  UGC MANAGEMENT 
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U00568659.1/SAT U00568MainOn ShelfGeneral 
16
ID:   100714


B2B Brand Management with the co-operation of Innes Michi / KOTLER, PHILIP; PFOERTSCH, WALDEMAR 2006  NonText
KOTLER, PHILIP NonText
0 Rating(s) & 0 Review(s)
Publication New York, Springer, 2006.
Description xvi, 357phard
Contents B2B branding dimension, Acceleration through branding, Beware of branding pitfalls, Future perspective
Standard Number 978-3-540-25360-0
Key Words BAF MANAGEMENT  ;  Prof. JYOTI GHOSH 
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F03386R658.827/KOT/PFO F03386MainOn ShelfGeneral 
17
ID:   016994


Big book of sales training games / CARLAW,PEGGY; DEMING,VASUDHA KATHLEEN 2008  Book
CARLAW,PEGGY Book
0 Rating(s) & 0 Review(s)
Edition (O)
Publication New Delhi, Tata McGraw-Hill Publishing Company Limited, 2008.
Description xviii,215ppaper
Standard Number 978-0-07-058965
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014511658.8/CAR/DEM 014511MainOn ShelfGeneral 
18
ID:   100763


Brain sell / BUZAN, TONY; ISRAEL, RICHARD 1995  NonText
NonText
0 Rating(s) & 0 Review(s)
Publication England, Gower Publishing Limited, 1995.
Description xix, 263ppaper
Contents Sales mind matrix and sales memory, Turn customers into gold, Supersellf
Standard Number 0-566-07667-5
Key Words BBI MANAGEMENT  ;  Prof. JYOTI GHOSH 
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I01861658.85/BUZ/ISR I01861MainOn ShelfGeneral 
19
ID:   100764


Brand sense: sensory secrets behind the stuff we buy / LINDSTROM, MARTIN 2010  NonText
NonText
0 Rating(s) & 0 Review(s)
Edition 2nd
Publication United Kingdom, Koga page ltd, 2010.
Description x, 175ppaper
Contents Start making sense, Being alive, Moving mountains
Standard Number 978-0-7494-6057-0
Key Words BBI MANAGEMENT  ;  Prof. JYOTI GHOSH 
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I01862658.8/lin I01862MainOn ShelfGeneral 
20
ID:   100765


Brand together: how co-creation generates innovation and re-energizes brands / IND, NICHOLAS; FULLER, CLARE; TREVAIL, CHARLES 2012  NonText
NonText
0 Rating(s) & 0 Review(s)
Publication New Delhi, Kogan Page India Private Ltd, 2012.
Description x, 172ppaper
Contents Creating the future together, Brand of innovation,Branding together with other stakeholders
Standard Number 978-0-7494-6325-0
Key Words BBI MANAGEMENT  ;  Prof. JYOTI GHOSH 
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I01863658.827/IND I01863MainOn ShelfGeneral 
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