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1
ID:   006994


Ad-study / KAKAR,S.C 2000  Book
KAKAR,S.C Book
0 Rating(s) & 0 Review(s)
Publication Bhubaneswar, Mark-Age Publication, 2000.
Description 127 p+illus127 p+illus
Standard Number 81-87952-01-6
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006913659.1/KAK 006913MainOn ShelfTextbooksR1-S1
2
ID:   014035


Advertisement management / CHANDRA,JAGDISH 2008  Book
CHANDRA,JAGDISH Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Omega Publications, 2008.
Description (viii),288pcloth
Standard Number 978-81-8455-047
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012971659.1/CHA 012971MainOn ShelfGeneral 
3
ID:   012306


Advertising / CHAKRAVARTY, AJANTA COMP 2003  Book
CHAKRAVARTY, AJANTA COMP Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Rupa & Co., 2003.
Description ii,78+4
Standard Number 81-291-0121-1
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Accession#Call#Current LocationStatusPolicyLocation
011517659.1/CHA 011517MainOn ShelfGeneral 
4
ID:   001262


Advertising / AHUJA,B.N; CHHABRA,S.S 1989  Book
AHUJA,B.N Book
0 Rating(s) & 0 Review(s)
Publication Surjeet Publications, 1989.
Description 234paper
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001204659.1/AHU/CHH 001204MainOn ShelfTextbooksR1-S1
5
ID:   002271


Advertising / NORRIS,JAMES 1992  Book
NORRIS,JAMES Book
0 Rating(s) & 0 Review(s)
Edition 3rd ed
Publication Prentice Hall of India Private Limited, 1992.
Description 484paper
Standard Number 0-87692-479-8
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002213659.1/NOR 002213MainOn ShelfTextbooksR1-S1
6
ID:   005970


Advertising / JEFKINS,FRANK 1999  Book
JEFKINS,FRANK Book
0 Rating(s) & 0 Review(s)
Edition 3rd ed
Publication Macmillan India Limited, 1999.
Description vii,374+2paper
Standard Number SBN 0333 933435
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006187659.1/JEF 006187MainOn ShelfGeneralR1-S1
7
ID:   017581


Advertising & personal selling / RAJPUT,NAMITA; VASISHTH,NEERU 2008  Book
VASISHTH,NEERU Book
0 Rating(s) & 0 Review(s)
Edition (O)Dept.:Sr-Mang
Publication Mumbai, Himalaya Publishing House, 2008.
Description (xvi),302ppaper
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015263659.1/RAJ/VAS 015263MainOn ShelfGeneral 
8
ID:   016992


Advertising & promotion:an integrated marketing communications perspective;7th ed / BELCH,GEORGE E; BELCH,MICHAEL A; PURANI,KEYOOR 2010  Book
BELCH,GEORGE E Book
0 Rating(s) & 0 Review(s)
Edition (O)
Publication New Delhi, Tata McGraw Hill Education Private Limited, 2010.
Description xxxiii,1075ppaper
Standard Number 13:978-0-07-014
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014509659.1/BEL 014509MainOn ShelfGeneral 
9
ID:   010392


Advertising & the mind of the consumer:what works,what doesn't, & why;2nd ed. / SUTHERLAND,MAX; SYLVESTER,ALICE K. -  Book
SUTHERLAND,MAX Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication Australia, Allen & Unwin, -.
Description xv,326+2paper
Standard Number 1 86508 231 7
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009677659.1/SUT 009677MainOn ShelfTextbooks 
10
ID:   001112


Advertising art & ideas; 2nd rev ed / REGE,G.M. 1984  Book
REGE,G.M. Book
0 Rating(s) & 0 Review(s)
Edition 2nd rev ed
Publication Mumbai, Ashutosh Prakashan, 1984.
Description 246hard
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001054659.1/REG 001054MainOn ShelfTextbooksR1-S1
11
ID:   009206


Advertising basics:a resource guide for beginners / VILANILAM,J.V.; VARGHESE,A.K 2004  Book
VARGHESE,A.K Book
0 Rating(s) & 0 Review(s)
Publication Response Books, 2004.
Description xi,200paper
Standard Number 81-7829-330-7
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008564659.1/VIL/VAR 008564MainOn ShelfTextbooks 
12
ID:   010400


Advertising communications & promotion management;2nd ed. / ROSSITER,JOHN R.; PERCY,LARRY 1998  Book
PERCY,LARRY Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication Singapore, Irwin/McGraw-Hill, 1998.
Description xvi,640paper
Standard Number 0-07-053943-X
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009686659.1/ROS 009686MainOn ShelfTextbooks 
13
ID:   007902


Advertising handbook; 2nd ed / BRIELEY, SEAN 2002  Book
BRIELEY, SEAN Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed
Publication London, Routledge, 2002.
Description (xiv), 297paper
Summary/Abstract Business advertise/Making & segmenting markets/finding consumers/advertising & marketing/Advertising agencies/Client relatioships/Advertising & the media/Media planning & buying/Media research/Principles of persuation/Persuation techniques/Formats, style & language/Measuring effectiveness/Regulating advertisements/Postscript:advertising in crisis
Standard Number 0-415-24392-0
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007938659.1/BRI 007938MainOn ShelfTextbooksR1-S1
14
ID:   017589


Advertising management / KRISHANMURTY,KAVITA 2010  Book
KRISHANMURTY,KAVITA Book
0 Rating(s) & 0 Review(s)
Edition (O)Dept.:Sr-Mang
Publication Jaipur, Oxford Book Company, 2010.
Description vii,286phard
Standard Number 978-93-80179-48
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015269659.1/KRI 015269MainOn ShelfGeneral 
15
ID:   017590


Advertising management / PAREEK,SAROJ 2011  Book
PAREEK,SAROJ Book
0 Rating(s) & 0 Review(s)
Edition (O)Dept.:Sr-Mang
Publication Jaipur, DND Publications, 2011.
Description v,296phard
Standard Number 978-81-909044-7
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015270659.1/PAR 015270MainOn ShelfGeneral 
16
ID:   004964


Advertising management / BATRA,RAJEEV; MYERS,JOHN G; AAKER,DAVID A 1997  Book
AAKER,DAVID A Book
0 Rating(s) & 0 Review(s)
Edition 5th ed
Publication Prentice Hall of India Private Limited, 1997.
Description xiii,754paper
Standard Number 81-203-1219-8
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005018659.1/BAT 005018MainOn ShelfTextbooksR1-S1
17
ID:   001110


Advertising management / AAKER,D.A; MYERS,J.G 1986  Book
AAKER,D.A Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed
Publication Prentice Hall of India Private Limited, 1986.
Description 560paper
Standard Number 0-87692-236-1
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001052659.1/AAK/MYE 001052MainOn ShelfTextbooksR1-S1
18
ID:   000836


Advertising management / RATHOR,B.S. 1990  Book
RATHOR,B.S. Book
0 Rating(s) & 0 Review(s)
Publication Mumbai, Himalaya Publishing House, 1990.
Description 363paper
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000778659.1/RAT 000778MainOn ShelfTextbooksR1-S1
19
ID:   102216


Advertising management / NARAYAN,B 2016  Book
NARAYAN,B Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, A.P.H. Publishing Corporation, 2016.
Description vi,301ppaper
Standard Number 978-81-313-0948-3
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019849659.1/NAR 019849MainOn ShelfGeneral 
20
ID:   007912


Advertising management: an Indian perspective; 3rd ed / AGARWAL, P.K 2003  Book
AGARWAL, P.K Book
0 Rating(s) & 0 Review(s)
Edition 3rd ed
Publication MEERUT, Pragati Prakashan, 2003.
Description (xiv),600+1, xxvi,+2paper
Summary/Abstract Marketing & promotion/Promotional communication/Consumer behaviour/Demand forecasting/Target marketing/Market segmentation/Market targeting/Product positioning/Advertising/Communication & advertising objectives/Behavioral & psychological principles/Economic effects/Social aspects/Advertising classification/Advertising appeal/Advertising budget/Media planning/Media classification/advertising agency/Creative strategy/Advertising research/Current issues in advertising/Case studies
Standard Number 81-7556-502-0
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007912659.1/AGA 007912MainOn ShelfTextbooksR1-S1
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