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MAKLAN, STAN (2) answer(s).
 
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ID:   013698


Customer relationship management: perspectives from the marketplace / KNOX, SIMON; MAKLAN, STAN; PAYNE, ADRIAN; PEPPARD, JOE 2008  Book
KNOX, SIMON Book
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Publication New Delhi, Elsevier, 2008.
Description xvi,302pHard
Standard Number 978-8131214350
Key Words BBI  ;  CUSTOMER RELATIONSHIP 
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Accession#Call#Current LocationStatusPolicyLocation
I00262658.812/KNO I00262MainOn ShelfGeneral 
2
ID:   101720


Customer relationship management: concepts and technologies / BUTTLE, FRANCIS; MAKLAN, STAN 2015  NonText
MAKLAN, STAN NonText
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Edition 3rd ed
Publication London, Routledge Taylor & Francis Group, 2015.
Description xxv, 400ppaper
Contents Understanding customer relationships, analytical CRM, Looking to the furute
Standard Number 978-1-138-78983-8
Key Words BAF MANAGEMENT 
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F03676658.812/BUT/MAK F03676MainOn ShelfGeneral