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BARAN, ROGER J. (1) answer(s).
 
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Customer relationship management: foundation of contemporary marketing strategy / BARAN, ROGER J.; GALKA, ROBERT J. 2014  Book
BARAN, ROGER J. Book
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Publication London, Routledge Taylor & Francis Group, 2014.
Description ix, 393ppaper
Contents CRM theory and development, Data management and technology, Marketing strategy, CRM evolution
Standard Number 978-0-415-89657-3
Key Words BMS Management 
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Accession#Call#Current LocationStatusPolicyLocation
B03806658.812/BAR/GAL B03806MainOn ShelfGeneral